Is it all about the euro?

So Longford are the first county to object to headquarters about covering up existing advertising hoardings at their ground to facilitate only the GAA's sponsors for the championship.
I am amazed at Nickey Brennan's surprise that this should be so.
His argument seems to be very straightforward, that all counties who host the televised matches will benefit more financially under the new deal than by displaying the existing advertising.
Longford have asked for compensation for revenue which will be lost with existing sponsors.
My view is that both Longford and the GAA have missed the mark on this one.
For a start the issue should not be around compensation. What about a little loyalty to local businesses who have supported county boards with sponsorship through thick and thin.
Let's face it no local sponsor has been getting a bang for their buck in counties like Longford and now they are being denied their one day in the sun when the county's game will be the first televised match of the championship.
Making big deals which bring in mega bucks is all well and good but if the GAA lose the small local businesses which have the backbone of the association in the process then you have to wonder can that be for the good of the association in the longer run?
Sponsorship of our games should be about encouraging local involvement and support as well as the corporate players whose only interest in our games is the euro.