Loyalty recognised in Longford

Surprisingly Longford won their battle to retain their existing advertising hoardings at the ground during their televised game with Westmeath in the championship on Sunday.
The Longford board objected to a ruling to cover up existing advertising as they felt that a bit of loyalty was due to the local business people who had stood by the county through thick and thin.
I had written as much this week as there have always been GAA people in business who have put a lot back into the Association and they should not be asked to hide whenever the TV and the big sponsors roll into town.
This is not a question of finance alone it is about a little loyalty to people who will still be around supporting clubs and smaller counties when some of the big sponsors have forgotten how to even spell GAA.